Transcript: Supernatural Aid "You can make so much." "They're for boys." Beginning of transformation Tyco produced similar building bricks for a period but the production slowly faded. Most famous group in the world Retaining our customers Engagements in 2012.
How LEGO products are made 4.1 (+2.44%) 4 Funny Facts HASBRO 4.1 Schools LEGO SEGMENTATION In 1916, in Billund, Denmark, he purchased a carpentry workshop. Targeting girls production of the first plastic toys Engagements Sales Analysis LEGO history timeline 1940' ABS plastic 4.6 (+12.16%) Marketing Strategies Engagements Barbie Children Rights - Right to grow playfully - LEGO Education -Promote children’s rights throughout our operations -Support several association PlayDo Technic LEGO history timeline 1960' Ole Kirk Christiansen, founder of the Lego Group. Theme Parks Product Safety -LEGO® brick system since the 1950s -Products made of high plastic quality -Innovate for more sustainable materials Mindstorms Solutions.Transcript: Environement - reduce our impact on environment - product LEGO bricks on our factories - build enegy sufficient factories and offices Engagements 4.2 Children Chima Great Depression First wooden toys Creation of the LEGO Group Bricks&More clubs the LEGO system - Good ideas came to life - Children decide - High quality and safety - Product facilities around the world LEGO history timeline 1930' Play Themes 2012 DUPLO Parents CUSTOMERS 2013 The first Lego brick 4.1 (-2.38%) The Lego phenomenon Friends
Transcript: Finacial business meeting OctoPresented by Simone Jørgensen Current status on the oil situation A sustainable future for LEGO Group How can we act? Expectations and goals for 2018 Summing up Today's agenda Today's agenda What are we dealing with? What are we dealing with? Financial highlights of 2017: Revenue fell with 7 % compared to last year (2016) Drop in the USD = 3% of the turnover Increasing oil prices continues Contracts with partners expires How can we act? How can we act? The goal is to eliminate work where cost excreeds value Sustainable future for LEGO More efficient work flow within the Group Right-sizing activities and cost base Reduce the level of risk " " Expectations and goals for 2018 Expectations and goals for 2018 KEY POINTS: Produce a smaller, but financially stronger LEGO Group Long-term agreements The Group should seek to minimize the risks of foreign exchange Summing up Summing up Review departments in order to optimize work flow Reduce the level of risk by right-sizing our activities Strive to reach our goal and ambition for 2018 LEGO as the most attractive company in the toy industry Thank you for your time
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